Website quote example: template for agencies and freelancers (2026)
6 min read
A website quote stands or falls with scope definition: which pages, how many revision rounds, who supplies the content and what changes cost. Below is a fully worked example for a five-page business website, including the line items that prevent disputes - and a free download.
What should a website quote include?
A complete website quote contains: the scope (pages, functionality), the number of revision rounds, who supplies content and imagery, a schedule with dependencies, a payment schedule, an hourly rate for changes and what applies after launch (hosting, maintenance, support).
- Scope: number of pages/templates, functionality (forms, multilingual, integrations)
- Design phase: number of concepts and revision rounds (2 is standard) - plus the price of an extra round
- Content: who writes copy and supplies imagery? The biggest delayer of web projects
- Tech: CMS, hosting, domain, SSL - and who owns what after launch
- SEO basics: what's included (meta, speed, indexability) and what isn't (link building, content)
- Schedule with dependencies: 'launch 6 weeks after design approval ánd receipt of content'
- Payment schedule: e.g. 40% on commission, 40% on design approval, 20% at launch
- Changes: hourly rate and process for scope changes
- Maintenance and support after launch: separate contract or hour bundle
Worked example: business website (5 pages)
This example shows a quote for a five-page business site on a CMS: design, build, responsive finish and SEO basics, with content entry as a separate line.
| Description | Quantity | Price | Amount |
|---|---|---|---|
| Design: concept + 2 revision rounds (desktop and mobile) | 1× | € 1,150.00 | € 1,150.00 |
| CMS build: 5 page templates, responsive | 5 templates | € 380.00 / template | € 1,900.00 |
| Contact form with spam filter and notifications | 1× | € 240.00 | € 240.00 |
| Content entry (copy and imagery supplied by client) | 5 pages | € 65.00 / page | € 325.00 |
| SEO basics: meta, speed, sitemap, Search Console | 1× | € 290.00 | € 290.00 |
| Subtotal | € 3,905.00 | ||
| VAT 21% | € 820.05 | ||
| Total | € 4,725.05 |
Example amounts based on common SME rates in 2026. Optional follow-up: maintenance and hosting at € 45–95 per month as a separate contract.
Scope definition: the section that saves your project
Nearly every web project that derails, derails on scope: 'just one more' page, a third revision round or an integration. So state explicitly what's nót in the price and what a change costs - before the project starts.
- Put a 'not included' list in the quote: extra languages, e-commerce functionality, copywriting, photography, migrating old content
- Price per extra: 'additional page template € 380, additional revision round € 275, integrations on request'
- Content deadline with consequences: late delivery shifts the schedule, and after 3 months a restart fee applies
- Definition of delivery: launch or handover - and when the final invoice is due
Fixed price, hourly rate or hour bundle?
For well-defined projects a fixed price works best (the client knows where they stand, you earn from efficiency); ongoing work after launch fits an hour bundle or maintenance contract; only genuinely unpredictable work justifies pure time-and-materials.
- Fixed project price: the standard for sites with a clear scope - your margin is in your process
- Hourly rate (€ 65–95 freelance, € 85–140 agency): for custom work and changes
- Hour bundle: e.g. 10 hours pre-purchased at a discount - low-friction for ongoing tweaks
- Maintenance contract: updates, backups, monitoring and support for a fixed monthly fee
Quoting faster as a web designer
The enquiry 'what does a website cost?' usually kicks off three emails back and forth about page counts, shop-or-no-shop, and budget. Your website can do that intake itself: with a quote calculator the prospect picks a site type, page count and extras, and instantly sees a from-price or range. Serious enquiries reach you wíth that context - and the price shoppers have already filtered themselves out.
Download the example as a PDF
The complete example quote including scope list and payment schedule, ready to adapt to your own rates.
Download example quote (PDF)Try it: this is how your prospect enquires
A working calculator for web design projects - pick a site type, page count and extras, see an indication instantly.
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Frequently asked questions about website quotes
How many revision rounds are standard?
Two rounds on the design is the norm. State explicitly what an extra round costs (e.g. € 275) - it prevents endless pixel-pushing at your expense.
What deposit should I ask for a web project?
30 to 50% on commission is common, often in a schedule: 40% at start, 40% on design approval, 20% at launch. Don't start without a deposit.
What if the client doesn't deliver content?
The classic that delays projects for months. Include a content deadline with consequences: the schedule shifts along, and after e.g. 3 months of standstill a restart fee applies. Or offer copywriting as a paid line item.
Should hosting and maintenance be quoted separately?
Yes - as an ongoing contract next to the project price (typically € 45–95 per month for SME sites, including updates, backups and small changes). It keeps the project price clean and gives you recurring revenue.
Dennis - Founder of Quotira
Dennis builds Quotira, the quote calculator for trade businesses, and writes these guides based on the pricing logic from hundreds of calculator configurations.
Published on July 9, 2026
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Turn this quote into a calculator on your site
Start with the web design template, set your own prices and let your site do the intake. Free to try.
Start with the web design template