For web designers and agencies
Stop writing proposals for €200 budgets
You know the drill: three emails back and forth, a call, a worked-out proposal. Then the budget turns out to be a tenth of your price. A calculator on your site puts budgets on the table early, without making it awkward.
“'What does a website cost?' never has one answer.”
A one-pager isn't a webshop. The calculator lets the prospect choose and see what each choice does to the price. Expectations are set straight away.
“Writing proposals for people who never become clients.”
Someone who submits a request after seeing a starting price knows the order of magnitude. Your proposal time goes to prospects who are worth it.
“Scope discussions once the project is already running.”
Blog, multilingual, booking system: the prospect ticked it themselves and saw what it costs. That conversation has already happened.
Templates for Web designers & agencies
Pick the calculator that fits your service. You can fully customise any template afterwards.
Website
Websites and shops with tiered per-page pricing and optional features.
Use this template for freeWebshop
Webshops with platform choice, product count (tiered) and features like stock or subscriptions.
Use this template for freeSEO package
Monthly SEO by goal, number of keywords, content and link building.
Use this template for freeTry the web design calculator
This template shows a starting price based on scope. Adjust it to your services and rates.
What it takes into account
The template prices the way an agency prices:
- Site type: one-pager, business site or webshop
- Number of pages with tiered pricing
- Features like blog, bookings, multilingual and SEO
- Product count for webshops
- Surcharge when you write the copy
- A starting price, leaving room for custom work
How it works
Put your calculator together
Start from a template for your trade and fill in your own prices. Add or reorder questions by dragging them.
Paste it onto your website
One line of code and it's live. Works on WordPress, Wix, Webflow, Squarespace and any other site.
Receive complete requests
Every request arrives with a name, contact details and all the answers. You know the job before you call back.
Guides for web designers & agencies
Website quote example: template for agencies and freelancers (2026)
A worked example quote for building a website, with scope definition, revision rounds and a maintenance contract. Free download for web designers and agencies.
6 min readWhat does building a website cost? Pricing for those who quote (2026)
Current website prices in 2026 - from one-pagers to webshops - and how to calculate from scope to hours to a defensible price as a web designer.
6 min read
Questions agencies ask us
Won't a price scare prospects away?
The wrong ones, yes. That's the point. Anyone who has seen your starting price and still emails is worth the conversation.
My projects are custom. Does that fit a calculator?
The result is a starting price based on scope. The proposal stays custom, but the prospect walks in with realistic expectations.
Can I build calculators for my clients?
Absolutely, many agencies do exactly that. Build calculators for your clients and make it part of your service. Pro gives you unlimited calculators.
Can the calculator be in English?
Yes. You pick the language of the labels and buttons per calculator.
Let your site run its own sales conversation
Start free. You build websites that convert; your own site deserves the same.
Build your calculator